TIPS FROM OUR FOUNDER: WHY YOU SHOULD DITCH THE WORK AROUND THE WORK

Feb 3, 2023 | 0 comments

Welcome back to  IB University , our free programme to help you build the skills you need to run your own business. 

We’re continuing with our blog series by our founder Gerald Vanderpuye, sharing five things he wishes he knew before he set up his first company. This is number four, and we’ll be posting the rest over the coming weeks. So make sure you keep an eye out!

Missed the start of the series? Catch up on number number one, number two and number three here.

FIVE THINGS I WISH I KNEW BEFORE I STARTED MY BUSINESS

4. DITCH THE WORK AROUND THE WORK

In the early stages of setting up a business, most first-time entrepreneurs spend far too much time on the wrong work.

We say yes to too many things, get easily distracted and let our calendar control us – not the other way round. We are constantly multitasking, with too much to do and not enough time to do it all. When I started my first company I felt overwhelmed; always busy and stressed because my to-do list seemed endless.

Paul Graham, the founder of Y Combinator, is the reason I changed how I approach my day and stopped using a to-do list. He explained that to-do lists assume everything on the list matters equally, when they don’t.

Most things on the list are what I call the work around the work. I’m talking about things like answering endless emails that aren’t directly relevant to your goal, posting content on social media when you could be spending your time building your product. All of these things can feel important, but they just mean that you procrastinate on the real work. 

In the beginning there are only two things that you should focus on – and even when you’re years into your journey, when things are getting busy, you should remind yourself that these are still the only two things that really matter. 

Building the product and talking to customers. 

Everything else is the work around the work.

DISCOVER MORE TOP BUSINESS TIPS ON OUR IBU BLOG

To read more of Gerald’s writing, head to his blog, Virtue Collectors Club.

We’d love to hear your suggestions for blog posts. What do you need to know to get your business off the ground? Whether it’s cash flow, social media strategy or something else entirely, email us and let us know!

ENJOYING THIS SERIES?

are sure you subscribe to our newsletter to be first to hear about new posts!

HOW TO PITCH: HOW TO WRITE A FOLLOW-UP EMAIL

You’ve just nailed your pitch, you answered every question that was thrown at you, and you’re feeling on top of the world. Job done. Right? Wrong.  Potential investors meet hundreds of entrepreneurs just like you. So how do you make sure you stand out? You send...

read more