by | Feb 10, 2023

The more you refine your audience, the more targeted your approach will be – and the more likely you are to get meaningful engagement and a boost in sales

Think about where your product or idea sits in the market. What is it doing that its competitors aren’t? Who are the people not currently being served by the current market? 

Creating a successful business is all about identifying a lack, a need – something that people don’t currently have, that would make their lives better. 

For example, there are literally hundreds of co-working spaces in London. So what sets Impact Brixton apart? 

Unlike a lot of other co-working spaces, we’re a social enterprise. That means that all the profits we make go back into providing affordable access to hotdesking, event spaces and training programmes for entrepreneurs who wouldn’t necessarily be able to access them otherwise. So when people spend their money with us, they know they’re doing good.

What’s more, our affordable prices and exchange programmes mean that our community is incredibly diverse. We’re able to reach people who otherwise might be excluded from entrepreneurship with programmes like our Virtual Office, which is specifically designed to help people who aren’t yet at the point where they can afford hotdesking or private offices. 

So who is our audience? Well, it can be divided into three specific segments:

  • Entrepreneurs from underrepresented backgrounds who could benefit from our programmes and resources. 
  • Freelancers or small businesses looking for a coworking solution that creates social impact.
  • Organisations and individuals who can partner with us on our outreach programmes, providing funding and support.

Once you’ve worked out who you need to reach, you can start putting yourself out there. And here’s where it pays to be bold

What networking events can you attend? What companies might be interested in partnering with you? Who can you email asking for support, advice, connections? 

It can be difficult to put yourself out there, but have confidence. If you believe in your idea, there’ll be other people who do, too. Just hold those all-important three sentences in your head, and take the leap. 

The worst that can happen is that someone says no. 

Learn more about pitching your business.

On Friday 31st March 2023, Gerald Vanderpuye (co-founder of Impact Brixton), Shari Leigh (founder of the Black Business Network) and Jay Crawford (educator, trainer and public speaker) will be sharing their advice on how to deliver a perfect pitch right here at Impact Brixton. Join us for our panel talk and pitch slam – get your tickets here!


From advice from our Founder to top tips on how to help your company thrive, you can find heaps of business support on our blog. Sign up to our newsletter to be first to hear about new posts!

Virtual Office Selection: 5 Tips 2023

The demand for virtual offices has rocketed. As business continues to evolve and entrepreneurs continue to change their working habits, more and more people are finding that they prefer the professional flexibility of a virtual office over a physical location. ...

read more

Selecting the Ideal Virtual Office Location

The concept of an ‘office’ is rapidly changing.  Advances in technology and the rising trend of remote working mean that fewer and fewer companies are choosing to rent a physical office space, preferring instead to take their team online.  Opting for a...

read more

Partnering with Freeer: Exclusive Business Perks for You

Impact Brixton is dedicated to making it as easy as possible for entrepreneurs to launch their ideas and grow rapidly. So when Freeer approached us with the offer to give our community a free trial of their app, we jumped at the chance!  The Freeer app includes...

read more