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Top 3 AI Tools to Increase Productivity in 2023

by | Oct 13, 2023

AI (Artificial Intelligence) has become a game-changer. The introduction of AI tools like ChatGPT is completely changing the way that we work. At Impact Brixton, we work directly with a lot of freelancers, entrepreneurs, and small business owners, we’re noticing that these AI tools are helping the businesses we see to work smarter, not harder. 

From automating tasks to streamlining processes, AI tools can significantly boost your productivity – and this can have a huge impact on your business if you’ve got limited funding or a small number of employees. Suddenly your content creator, who was writing one blog post a week, can use AI writing tools to help them write two blog posts per week, boosting your SEO rankings and bringing more people to your website. Your designer can create assets much faster, leading to more social media posts, a happy algorithm, and even more people finding out about your brand. And you can use an AI newsletter tool to help you keep in touch with your community. 

But with AI evolving so quickly, it’s really difficult to stay up-to-date with the AI tools that are available. Which AI app is best? Which AI app is safe? We’ve put together this short and simple guide to three AI tools that can help you to boost your productivity. 

1. An AI Writing Tool: ChatGPT

Right now, ChatGPT is our most-used app. This thing is a revelation. The creativity is all yours, but the tedious aspects of writing – think grammar, structure, the sheer time it takes to write a blog post that’s 2000 words long – are all taken care of. 

There are so many advantages to using an AI tool like ChatGPT. It can assist with answering questions, generating text and offering explanations. It can adapt to the specific needs and tone of a brand’s voice, especially if you use the handy settings to teach it your company’s style of communication. It’s super speedy, and it’s constantly improving.

You do have to watch out for a couple of disadvantages of using ChatGPT. While ChatGPT is a powerful tool, its responses are generated based on patterns in the data it was trained on and may not always be perfectly accurate or tailored to highly specific or niche topics. Also, it’s really important to check when your version of ChatGPT was last updated with research to make sure that the information you’re getting is relevant and accurate. 

However, for general inquiries and a wide variety of tasks, ChatGPT is a super valuable and efficient resource. It’s definitely worth checking out! 

2. An AI Notetaking Bot:

We’re a bit obsessed with It’s basically a personal assistant that joins all your video calls on Zoom or Teams to take comprehensive notes, summarise the discussion and share them with all the participants, providing everyone with their actions. This is ideal, because it means that even if you don’t have time to attend the meeting, will be there to make sure you don’t miss anything. 

There are so many advantages to It provides AI-generated summaries, transcripts, playback, and highlights to make your meetings more efficient and effective. It saves you tons of time, and allows you to really engage with what’s happening in the meeting, rather than worrying about taking notes. 

The disadvantage of, is that you have to be careful not to get caught out! If you’ve told your colleagues that you’ll be on a call and sent your instead, you need to hope that no one asks you a question. This is a super smart AI tool – but it can’t answer a question from your boss for you! 

3. An AI Image Generator: Midjourney

Midjourney is a real game-changer for solopreneurs and small businesses with limited resources. This AI image generator really brings the wow factor, allowing you to create stunning images simply through words. You no longer need to scour the internet for pictures for your blogs and newsletters, and you’ve got endless resources to put images into your work. You can generate exactly what you’re looking for, making the whole process seamless and hassle-free. 

There are tons of advantages to using AI image generators. You can create the perfect image to complement your copy in minutes, saving you tons of time. It’s a great boost for your creativity, and allows you easily to create a strong style for your brand.

However, you do have to watch out for the disadvantages of using AI image generators. A big one is copyright. The law varies from country to country as to whether AI images are copyright-free. So make sure you read the regulations that apply to you carefully. There can also be some variance in the quality of images across different AI image generators. Some may lack fine details, and certain styles may be challenging to replicate accurately.


Are AI generated images copyrighted?

The law changes from country to country as to whether AI images are copyright free, so it’s really important to check the rules in your jurisdiction. Unlike many countries, the UK’s Copyright Designs and Patents Act 1988 expressly provides for copyright protection of computer-generated works that do not have a human creator. The law designates that where a work is “generated by computer in circumstances where there is no human author19”, the author of such a work is “the person by whom the arrangements necessary for the creation of the work are undertaken”. Protection lasts for 50 years from the date the work is made.

Are AI apps safe? 

This is a really good question, and there are a few things you need to look out for. You need to make sure that the app you’re using is tried and tested. According to Adrian Volenik, founder of, “It’s incredibly easy to disguise an AI app as a genuine product or service when in reality, it’s been put together in one afternoon with little or no oversight or care about the user’s privacy, security, or even anonymity.” You have to remember that when you entrust your personal or business data to a software application, you rely on the assumption that the company manages it securely and has robust safeguards against cyber threats. Many of these risks are managed, but it is inevitably true that generative AI apps pose a unique risk because they contain complex algorithms that make it hard for developers to uncover security flaws. And data leaks are always a risk! 

When using AI tools in the UK, it’s essential to be aware of data protection regulations, such as GDPR (General Data Protection Regulation). Ensure that any tool you use is compliant and respects user privacy.


AI tools are revolutionizing productivity in 2023. From freelancers to entrepreneurs and small business owners, AI is helping companies to work smarter and more efficiently.

From AI-powered writing tools like ChatGPT to note-taking bots like and image generators such as Midjourney, the advantages are clear. These tools save time, improve efficiency, and boost creativity.

However, it’s essential to remember that AI isn’t without its challenges. Copyright concerns, data privacy, and security must be carefully considered. As AI evolves, staying informed and using these tools responsibly is the key to harnessing their full potential for your business.