The more you refine your audience, the more targeted your approach will be – and the more likely you are to get meaningful engagement and a boost in sales. Think about where your product or idea sits in the market. What is it doing that its competitors aren’t?...
Welcome back to IB University our free programme to help you build the skills you need to run your own business. This is the last of our founder Gerald Vanderpuye’s five things he wishes he knew before he set up his first company. And this...
Welcome back to IB University , our free programme to help you build the skills you need to run your own business. We’re continuing with our blog series by our founder Gerald Vanderpuye, sharing five things he wishes he knew before he set up his...
Welcome back to IB UNIVERSITY, our free programme to help you build the skills you need to run your own business. We’re continuing with our blog series by our founder Gerald Vanderpuye, sharing five things he wishes he knew before he set up his first company....
IBU is back! Welcome to IB University, our free programme to help you build the skills you need to run your own business. We’re continuing with a blog series by our founder Gerald Vanderpuye, sharing five things he wishes he knew before he set up...
If you’re going to pitch your idea, you need to be able to sum it up in three sentences. If you’re rambling, your audience will have a hard time figuring out what it is you’re selling. And they’re definitely not going to remember it. Make sure you’re...
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